This lavender purple pigmented shampoo eliminates brassy tones for brighter, more vibrant hair color. For all shades and hair types. Purple formula brightens and debrasses hair color. Fade-fighting complex with chamomile helps to neutralize brassy hair and enhance the beautiful tones of blonde, gray, and silver hair. Keratin amino acids work to condition and protect fragile, over-processed, and damaged hair. Lavender oil encourages the growth of healthy hair. Blend of wheat and oat proteins increases hair’s resilience to heat styling, sun damage, and daily aggressors. Formulated without sodium chloride to protect the longevity of Keratin Complex® smoothing treatments.